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Think email is dead? Think again. Email may not be as trendy as social media in terms of lead generation and marketing, but the truth is that it\u2019s hard to beat this more traditional method. In fact, not only are there more email users globally than social media users, but email conversion rates<\/a> are also much higher than they are for social. <\/p>\n\n\n\n Email\nshould be a priority for today\u2019s marketers, but it\u2019s a method that has a few\nprerequisite requirements in order to make it successful. One of the most\nimportant, of course, is having a strong email list. So just how can you build\na great lead pipeline?<\/p>\n\n\n\n Here\nare 6 ways to expand your email list and generate more potential customers:<\/p>\n\n\n\n 1. Keep it simple<\/strong><\/p>\n\n\n\n Perhaps the most obvious method is to simply ask visitors to share their email address and sign up for content. And there\u2019s certainly nothing wrong with this. However, it\u2019s important to remember that sign up forms perform best when they\u2019re kept short and simple. Customers are wary of sharing, so short forms have better conversion rates<\/a>. <\/p>\n\n\n\n 2. Go organic<\/strong><\/p>\n\n\n\n Rather\nthan asking for information, businesses can also collect this organically\nthrough everyday interactions with users. Chatbots are increasingly being used\nfor this purpose as they are able to engage in human-like conversation with\nusers and can not only collect but also collate and analyze data, enabling\nsegmentation and personalization.<\/p>\n\n\n\n 3. Introduce lead magnets<\/strong><\/p>\n\n\n\n Lead\nmagnets are somewhat of a controversial topic. Gated content, for example, can\nbe very hit and miss as non-gated content is important for lead nurturing.\nHowever, in providing something with great value, such as a whitepaper or demo,\nfor example, businesses are able to offer content that users are happy to trade\ntheir information for. <\/p>\n\n\n\n 4. Be responsive<\/strong><\/p>\n\n\n\n Today, more traffic comes from mobile<\/a> than desktop. And that\u2019s because we\u2019re busy. We lead hectic lives, and it\u2019s important to keep on top of things while we\u2019re on the go. Users want to have the flexibility to sign up for information from anywhere, at any time, which means that web forms, sign up options, and technologies must be responsive. <\/p>\n\n\n\n 5. Integrate social media<\/strong><\/p>\n\n\n\n There\nis an increasing trend for businesses to use the \u2018Log in with Facebook\u2019 option;\na tool which enables users to access a website using their existing social\nmedia account. When integrating this feature, businesses can request data from\nthe network, including email address and even friends lists which provides\naccess to adjacent audience pools.<\/p>\n\n\n\n 6. Create a dedicated landing page<\/strong><\/p>\n\n\n\n An\ninability to grow your email list could be due to something as simple as users\nnot being able to find your sign up form! It\u2019s a good idea to create a\ndedicated landing page for sign ups, ensuring that it\u2019s quick, easy, and\nconvenient for users to locate the opportunity. Optimize your landing page for\ngreater visibility throughout the SERPs. <\/p>\n\n\n\n ConvertoBot is a leading chatbot website<\/a> and social media bots platform. Start a free trial today<\/p>\n\n\n\n .<\/p>\n\n\n\n Articles you may also like:<\/strong><\/p>\n\n\n\n Think email is dead? Think again. Email may not be as trendy as social media in terms of lead generation and marketing, but the truth is that it\u2019s hard to beat this more traditional method. In fact, not only are there more email users globally than social media users, but email conversion rates are also…<\/span><\/p>\n