Social media is constantly evolving, with changes occurring not just each and every year but month on month. 2020 looks set to be one of the biggest years yet for platforms like Facebook, Twitter, and Instagram, with new features, new trends, and new expectations anticipated to play an integral role in shaping the way businesses…
Regardless of industry, many organizations are finding that their competitive landscape is looking fiercer than ever before. To gain the advantage, it is essential that sales teams are performing optimally, adopting valuable habits that can help to make them more efficient and effective, engaging with qualified leads and boosting conversions. Here are 5 habits to…
Customer service has evolved massively over the years. Gone are the days of writing to a company and spending the next month anxiously waiting for a reply, or of being glued to the phone, impatiently listening as you’re told you’re now 199th in the queue. The shift of customer service to the digital space was…
While it’s impossible to determine exactly how much information on the internet is fake, it’s estimated that more than 40% of all online activity is misleading; either intentionally or unintentionally. Therefore, it probably comes as no surprise to learn that search engines are committed to generating authentic results from competent organizations, with Google even incorporating…
Calls to action form an integral part of any content and marketing strategy, ensuring that the reader is clear on what comes next. They prevent content from simply ending, instead leaving the reader with takeaway thoughts to consider and helping to guide them in the right direction towards becoming more engaged with the organization. CTAs…
According to a KPMG report, ‘Prepare Your Organization for the Chatbot Revolution’, the virtual assistants market can expect to see around 35% growth between 2019 and 2025, but the question is… why is the market expected to rise so rapidly? The answer, it seems, is the widespread adoption of chatbots in social media marketing strategies.…
If you’re thinking about adding a chatbot to your website, you’re not alone. The chatbot market is growing at an almost unprecedented rate, with insights firm KPMG estimating that the chatbot industry will be worth a massive $19.6 billion by 2025. More and more businesses are choosing to implement this exciting new technology…. Except it’s…
Are you searching for new ways to generate more leads from your website? You’re not alone. While many businesses are finding that they’re able to bring in leads using external marketing such as PPC ads and guest posting opportunities, it can sometimes be more challenging to get leads directly from your website itself. But it’s…
You may understand what a chatbot does, but do you know how they actually work? Do you know how they generate new leads online, how they engage with potential customers, how they answer questions, and how they help to support businesses as they set out to achieve their goals? If not, then this blog post…
Conversion rate optimisation in 2019 has been largely dominated by the use of interactive quizzes to boost engagement levels, and by the slightly controversial return of the website pop up. But are these trends enough to take your CRO through to 2020? Perhaps not. Speaking at the Utah Digital Marketing Conference 2019, marketing expert Neil…